Absolut Peppar was launched in 1986,
seven years after Absolut Vodka. Besides being the first flavored
vodka in the family, it was also the first flavored vodka in the
world. So why pepper? Since vodka and pepper is the main ingredients
in a Bloody Mary, it seemed like a good idea to make things easier
for the many Bloody Mary bars popping up in Boston, New York and
elsewhere at the time. The idea soon turned out as intended, both for
bartenders who could now make Instant Bloody Marys, and for all the
fans of the drink.
40% Abv- 80 Proof
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