unique and unmistakable recipe has characterized Campari, the
aperitif par excellence, for over 150 years.
inimitable Campari recipe, used as the basis of many cocktails served
worldwide, has been kept the same since its inception and remained a
closely guarded secret, passed down over the years.
was the result of Gaspare Campari’s experiments in concocting new
beverages. It is still produced today with the same ingredients and
following the confidential recipe which remains a secret known only
to the very few people in charge of the production process.
is the result of the infusion of herbs, aromatic plants and fruit in
alcohol and water; these last two being the recipes only known
ingredients. Many have guessed simply at the number of ingredients:
some say there are 20 or 60, but others list the ingredients at
80. Over time, appreciation and respect has grown for this
historic and unique brand, which is now recognised and appreciated
history of Campari began in Novara in 1860. About forty years later,
Campari's first production plant was opened in Sesto San Giovanni and
the company began to export the brand overseas. It was the beginning
of a success story that today still has no sign of stopping.