Hesperidina
is a classic Argentine aperitif with a minty orange flavor. Its taste
is unique and not similar to other currently produced spirits.
This
alcoholic drink was invented in 1864 by an American immigrant
Melville Sewell Bagleyin Buenos Aires, Argentina.
Bagley
was a native of the state of Maine. He was involved in the dry goods
business in New Orleans before the outbreak of the American Civil
War. After the outbreak he emigrated to Buenos Aires where he worked
for a commission merchant.
Hesperidina
was launched December 24th 1864 with an extensive poster campaign and
an ad in La Tribuna newspaper. The advertisement stated Hesperidina
is a "stomach digestive, prepared with bitter oranges."
Hesperidina became Argentina
trademark #1
on October 27th, 1876. Beverages, indeed, opened the door to a whole
new sector of Advertisement. Driven by the Hesperidina campaign and
the arrival to the country of world-wide Food and Beverage names such
as Real Hollands, Nestlé, Domecq and Bols among others.
[By
Wikipedia]
26%
Abv – 52 Proof
For
more information visit producer website;
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